First and foremost we would like to thank you all for supporting and backing our campaign.
It's incredibly painful to have to do this, but we will be canceling our Indiegogo campaign.
While we achieved our funding goal to pay for tooling expenses, we haven’t reached the minimum number required to launch production. This minimum number is set by our manufacturing partners and even if they agreed to make a smaller batch than initially planned, the production cost will be too high to deliver Torch M1 at the Indiegogo price.
We are very disappointed to not launch production right now but it’s more important to us to make sure that we can deliver on quality and at the best price.
We are immensely thankful for all of your support during this campaign and all the nice comments you made about Torch M1. We are extremely sorry to not be able to deliver this time around, but we have gained valuable insight that will assist in our continued development of high-quality products for cyclists.
The Torch Apparel team
We’ve been busy these last few months, back in development mode working on the world’s brightest bike helmet, the M1.
Ever since launching our first helmet, we’ve listened to our backers and our latest helmet is designed for trail, rural and urban riders. It’s the first bike helmet with an integrated 500 lumen headlight and taillight that lights your path and keeps you visible, with a 30 degree wide beam. The helmet has added ventilation, a removable visor and a front light capable of lighting your path.
The M1 is about those off-road biking experiences, and making sure you can max out on adrenaline highs by giving you a helmet to navigate night riding, or simply to help you light the night and be seen by others.
The rechargeable and removable light is integrated seamlessly into the M1, giving the helmet its unique sleek appearance as well as ensuring the positioning of the light allowing you to focus the beam where you need it.
Watch the video below to see the M1 in action >
Our crowdfunding campaign for the M1 is coming soon, to save up to 50% on the cost of one of these awesome helmets simply sign up via email or Facebook click here.
We headed to Copenhagen recently and were in awe of how cycling is a big part of city life. From our visit we understood why Copenhagen has been voted the best cycle city for two years running.
The Danes have got something right with their 350kms of cycle paths and lanes that are safe and easy to navigate, particularly as many of them are raised from the road. This has helped make cycling become a common and indeed preferred means of transport - you can often see people in suits, heels or skirts, even a man with a fridge in his cargo bike effortlessly pedalling past!
Being able to cycle freely meant we could easily explore places and sights in Copenhagen, as well as helping us feel more like a local.
There’s no need to bring your own wheels (we did take our T2 helmet though), as there are lots of bike rental shops around the city. You can expect to pay around 75kr ($8.50/£6.50) for one day’s rental and 350kr ($40/£31) for a week.
We’re already planning our return trip to get the most out of this bike-crazy city!
You can find out more and discover Denmark on a bike here >
We’ll be at the Spin Cycling Festival from Friday 12th – Sunday 14th May 2017 and we can’t wait! It’s one of our favourite urban and road cycling events.
There’ll be over 150 leading bike brands as well as a day-night test track, to see some live action and spot the cyclists in our T2 helmets on the demo track!
The event showcases a perfect mix of bikes, innovation, technology, apparel, art and music.
Use code EXH241 to get 2 for 1 tickets here.
Come along and pop by to see us at stand K10 to try on one of our T2 cycling helmets, or just for a chat.
With over a year since my last blog post and most of our updates going onto our social media platforms, I have finally listened to the requests of posting more regularly to our own blog, so here goes!
First, we have a new color to the line up, Hot Orange! It is available in Europe now and will be available once our inventory clears customs during the first week of July. You can see more views of it in the Shop.
Our team on both sides of the Atlantic have been hard at work adding new retail partners over the past few months so we have added a Store Locator section to our site that you may find in the footer of our site or here. We will continue to update this page as we add more retailers throughout the year. If you have a favorite store near you that you think would be interested in carrying Torch products, please let us know at email@example.com. If they decide to make a purchase we'll send you a 25% off coupon for your help.
This brings me to my next point and that is we would like to start a Torch Bearer program soon. We will be putting together some ideas how it will work and reaching out to those who have expressed interest. If you would like to be contacted when the time comes, please email us at firstname.lastname@example.org, subject Torch Bearer and we will make sure to include you when the time is right.
Our entire team are proud to announce we have received our second design award for the Torch T2 bike helmet. This is especially meaningful to me since design is my background and passion. To have others give us the respect and recognition of an international design award means so much and for that I am grateful, yet not quite as much as when I receive an email from one of you declaring how much you love your Torch helmet and how safe you feel while riding with it.
Lastly, the more. We are nearing the end of development of our next big launch, the mountain bike helmet. I had hoped to have some cool video teasers to share, but the Gopro just did not want to cooperate this week. Next time. Either way we will be making an announcement soon with some more details and our plans for launching. We will of course be looking to do a crowdfunder for it since that is how our brand was born, but mainly we have come to love the feedback and chance to improve our designs before they even go to production from your feedback.
Have a great weekend, have a happy Independence Day and ride on!
Torch would like to thank all of our wonderful supporters for helping us make it through another year as a small start-up company. We wouldn't have made it without you!
We would like to take the time to wish all of you our very best as we draw a close to 2014. Here's a few photos of the fun we had in spreading the Torch story over the past year. We hope to get the chance to meet more of you in 2015 and introduce some new ideas to the cycling market. Ride on!
We hit local events spreading the work about the T1 helmet and sharing the love of biking with the masses.
We took some time to enjoy the streets of London and see how it feels to ride on the other side.
We learned it's difficult to get great shots of a lit helmet. New photography and videos are coming early next year.
We collaborated with our friends at Revolights, Bike Spike and Siva Cycle at Interbike.
Over all it was a tough, but good year and we're looking forward to growing the team and continuing to do our best to make cycling safer and a little more stylish.
Wishing you and yours all the best in 2015!
We visited the UK to film an episode of the Dragons' Den recently. For those of you in the US, this is the original UK version of the Sharks' Tank. Due to our UK business partner we were eligible for the show and decided to go for it. We were fortunate to be chosen and here's our pitch which includes the founder of Torch Apparel, Nathan Wills and the President of Torch Europe, Hugh Roper. We won't tell you the outcome, you'll just have to watch and see.